Our Story

Bold (Previously BOW) 

We are here to challenge limits to get more out of life. Many a times, that involves checking off many activities in a day. Hence, all of our products are intentionally designed to fulfil this go-getter lifestyle. Just like how the Bow launches an arrow, we envision propelling you forward through our gear.

were two youths with our lives carved out for us but we felt there was more to life than the routine. Day after day, we were faced with two choices: to fall back on what is certain or to continue to venture into the unknown.

Looking back, it might have seemed foolish to listen to our inner voice and take the leap of faith. But this is how BOW was born. The unyielding choice to pursue it every single day; to be bold enough to bring your ideas to the world. That’s what we are all about – #BeBold


take our work seriously but life lightly.

do things with a purpose.
do things our own way even if it's different.
finish what we start.
put growth above our own ego.
are honest even if it gets uncomfortable.
are passionate about our work.
are the yardstick of excellence.
are proud of our work.